Ethik is India's first premium non-leather fashion brand for men. Guided by the principle of Ahimsa Parmo Dharma, it is no coincidence that Ethik is born in a land where non-violence is considered the greatest virtue. Launched in 2013, Ethik has been the brand of choice for those who believe in making sustainable, conscious, cruelty-free stylish choices. There vegan shoes, non-leather belts, and eco-friendly wallets are of superior quality, ethically crafted, and built to last. Ethik was a finalist in Shark Tank India Season 1 and is also among India's Top 500 D2C Challenger Brands.