Effy Wavy girls torso in sand

Amidst the tremendous business possibilities that birthed during the lockdown, 6 women entrepreneurs blended the idea of sustainability with comfort and affordability to launch their fashion brand, Effy. Co-founded by Vandana Advani, Radha Sawlani, Malikka Advani, Karishmma Advani, Hitikshaa Kundnani and Aliya Kamran, Effy is a brand of eco-friendly, organic, and comfortable knitted western wear for women, men, and kids, offering sustainable yet affordable clothing for eco-conscious fashion connoisseurs.

The idea is to create a brand that would play a responsible part in saving the environment and build a sustainable future by making organic fashion affordable to the masses. The name ‘Effy’ comes from the word ‘effervescent’ meaning lively and enthusiastic, which represents the vibrance and pep that the brand transpires through their clothing.

Returns are accepted by the company if the items received are not as described or if they are damaged.

Returns must be initiated within 7 days of delivery and if accepted, the refund will be processed in 10 working days and will be returned to the original mode of payment.

Name Of Manufacturer/ Packer/ Importer

EFFY

Country of Origin

India

Marketed By

Our Better Planet Private Limited