Effy is a brand of eco-friendly, organic, and comfortable knitted western wear for women, men and kids offering sustainable yet affordable clothing for eco-conscious fashion connoisseurs. The idea is to create a brand that would play a responsible part in saving the environment and build a sustainable future by making organic fashion affordable to the masses. The name ‘Effy’ comes from the word ‘effervescent’ meaning lively and enthusiastic, which represents the vibrance and pep that the brand transpires through their clothing.
